Growth · Spend Agent

Ad Spend

Where WeWork India's paid budget is going, how it converts to tours, and what the Spend Agent recommends reallocating.

Total spend

₹58.9 L

20 campaigns

Leads generated

2621

Tours booked

439

16.7% of leads

Blended CPL

₹2.2K

Spend by platform

₹23.4 L

₹26.0 L

Spend by location

Embassy TechVillage₹15.8 L

Panchshil Kharadi₹5.2 L

Rajapushpa Summit₹7.2 L

Galaxy Whitefield₹4.4 L

Olympia Cyberspace₹5.9 L

BKC Enam Sambhav₹5.7 L

Worldmark Aerocity₹2.9 L

Two Horizon Centre₹4.3 L

Sector 142 Advant₹1.8 L

Embassy Golf Links₹1.5 L

Prestige Central₹1.4 L

Chromium Powai₹1.2 L

Berger Delhi One₹95.0K

All centres₹60.0K

CPL vs tours booked

Campaign level

Campaign	Platform	Location	Spend	CPL	Tours	Verdict
Enterprise Consolidation Wave 2	LinkedIn	Embassy TechVillage	₹6.4 L	₹7.3K	26	scale
ORR Consolidation Play	Meta	Embassy TechVillage	₹6.2 L	₹1.5K	68	scale
Pune GCC Corridor	LinkedIn	Panchshil Kharadi	₹5.2 L	₹8.5K	19	scale
Hyderabad GCC Launchpad	LinkedIn	Rajapushpa Summit	₹4.8 L	₹6.5K	21	scale
Whitefield Scale-Up Floors	Meta	Galaxy Whitefield	₹4.4 L	₹1.5K	44	scale
Chennai Recovery Push	Meta	Olympia Cyberspace	₹3.8 L	₹1.1K	29	scale
Enterprise Consolidation Wave 2	Google Search	Embassy TechVillage	₹3.2 L	₹3.8K	23	scale
BKC Value Story	Meta	BKC Enam Sambhav	₹3.1 L	₹2.6K	12	hold
Aerocity Client-Facing Suites	LinkedIn	Worldmark Aerocity	₹2.9 L	₹7.6K	11	hold
Gurugram Private Offices	Google Search	Two Horizon Centre	₹2.6 L	₹2.7K	27	scale
BKC Value Story	LinkedIn	BKC Enam Sambhav	₹2.6 L	₹8.4K	9	cut
Hyderabad GCC Launchpad	Meta	Rajapushpa Summit	₹2.4 L	₹1.6K	17	hold
Chennai Recovery Push	Google Search	Olympia Cyberspace	₹2.1 L	₹3.0K	18	scale
Noida Value Defence	Meta	Sector 142 Advant	₹1.8 L	₹1.5K	14	hold
Gurugram Private Offices	Meta	Two Horizon Centre	₹1.7 L	₹1.6K	15	hold
Founder Circle Bengaluru	LinkedIn	Embassy Golf Links	₹1.5 L	₹4.4K	12	hold
Flex Desk Day Pass	Meta	Prestige Central	₹1.4 L	₹583	9	cut
Powai Studio Spaces	Meta	Chromium Powai	₹1.2 L	₹1.2K	7	cut
Noida Studio Spaces	Google Search	Berger Delhi One	₹95.0K	₹3.4K	6	hold
Renewal Expansion Sprint	WhatsApp	All centres	₹60.0K	₹411	52	scale

AI advice by campaign

Enterprise Consolidation Wave 2

scale

Largest average deal size on the board. Fund it from the day-pass line.

ORR Consolidation Play

scale

Best CPL in the portfolio. Shift 15% budget from BKC retargeting here and duplicate the consolidation-math creative.

Pune GCC Corridor

scale

Expensive per lead, but average enquiry is 140 seats. Seat value per rupee is 3.6x portfolio average.

Hyderabad GCC Launchpad

scale

High CPL but 210+ seat deals. Seat-value per rupee is 4x the portfolio average — raise the cap.

Whitefield Scale-Up Floors

scale

Second-best CPL in the portfolio and the seat mix is 40-80, which is the healthiest band. Raise the daily cap by 20%.

Chennai Recovery Push

scale

Cheapest leads in the portfolio in the weakest occupancy city. This is the highest-leverage rupee we spend.

Enterprise Consolidation Wave 2

scale

Bottom-of-funnel terms with a stable CPL over eight weeks.

BKC Value Story

hold

Tour conversion is weak. Fix the landing page CTA before adding budget.

Aerocity Client-Facing Suites

hold

Small audience, saturating fast. Hold spend and rotate creative before adding budget.

Gurugram Private Offices

scale

High-intent search terms. Add 'soundproof meeting room' keywords surfaced by call analysis.

BKC Value Story

cut

Highest CPL, smallest deals, worst tour rate. Move this budget to Chennai.

Hyderabad GCC Launchpad

hold

Reaches the right city, wrong seniority. Narrow to workplace and admin titles.

Chennai Recovery Push

scale

High-intent branded and managed-office terms. Add the competitor-conquest set.

Noida Value Defence

hold

Volume is fine, tour conversion is not. The landing page still leads with coworking.

Gurugram Private Offices

hold

Steady. Keep flat until the acoustic-cabin creative is approved.

Founder Circle Bengaluru

hold

Deals are small but they seed the network effect that CapitalCircle depends on.

Flex Desk Day Pass

cut

Cheap leads, negligible seat value. Move to an organic nurture sequence.

Powai Studio Spaces

cut

Cheap clicks, wrong intent. Most enquiries want hourly studio hire, not desks.

Noida Studio Spaces

hold

Small but steady. Keep flat until the studio fit-out photos are live.

Renewal Expansion Sprint

scale

Owned channel against an existing base. Highest tour rate of anything we run.

Reallocation suggestion

Auto-generated summary

Cutting ₹5.2 L from low seat-value campaigns and shifting it toward Enterprise Consolidation Wave 2, ORR Consolidation Play, Pune GCC Corridor, Hyderabad GCC Launchpad, Whitefield Scale-Up Floors, Chennai Recovery Push, Enterprise Consolidation Wave 2, Gurugram Private Offices, Chennai Recovery Push, Renewal Expansion Sprint could raise tours booked without increasing total spend, based on current CPL and quality trends.