Platform
Platform map
The whole system on one screen. Six lines of business, nineteen modules, five engines, and the working console behind each module — filter it, then open any screen directly.
Lines of business
6
Demand to method
Modules
19
Each with a named owner
Live consoles
19
Open any of them from this map
Engines
5
Voice, messaging, scanning, platform, generation
Filter the map
By line of business, or by the engine a module runs on
Demand and leasing
4 modules
01
Demand map
Where demand is moving, by city and micro-market, ahead of the published absorption reports.
Owner · Head of leasing and sales
02
Signal radar
Which companies are about to need space, who to call there, and whether anyone already has.
Owner · Head of leasing and sales
03
Call desk
Inbound and outbound voice, in the caller’s language, with the quality record attached.
Owner · Head of leasing and sales
04
Lead register and handover
The qualified requirement, verified against the entity, passed to a person with a clock on it.
Owner · Head of leasing and sales
Marketing
4 modules
05
Cohorts and campaigns
Who gets which message, on which channel, and what it cost to produce a qualified requirement.
Owner · Chief marketing officer
06
Demand intelligence
Forward demand as a dated first party series, and what conversations reveal that the CRM does not.
Owner · Chief marketing officer
07
Channel performance
Broker, portal and direct, scored on response time and desks filled rather than commission paid.
Owner · Chief marketing officer
08
Content and market voice
Published content generated from first party conversation themes and monitored market discourse, with competitor tracking alongside.
Owner · Chief marketing officer
Client retention and growth
3 modules
09
Renewal gap
Which accounts are at risk, eighteen months out, scored on movement and stated intent.
Owner · Head of client experience
10
Expansion radar
Which existing clients are about to grow, flagged before they ask.
Owner · Head of client experience
11
Attach and yield
Parking, meeting room credits, event space and day passes, worked as revenue rather than as amenities.
Owner · Head of client experience
Real estate and expansion
4 modules
12
Portfolio position
Every centre with its area, occupancy, revenue per square foot, comparable set and cohort.
Owner · Real estate and investment committee
13
Forward occupancy
Where each centre lands over four quarters, with committed and speculative kept apart.
Owner · Real estate and investment committee
14
Yield gap
Why a stabilised centre earns less than its comparable, decomposed into a cause someone owns.
Owner · Chief financial officer
15
Supply scan
What space is actually available in a micro-market where demand has been identified, from listed and unlisted sources.
Owner · Real estate and investment committee
Method
1 modules
19
Definitions, assumptions and limits
Where every field comes from, which assumptions remain assumptions, and what this will not do.
Owner · Chief financial officer
Engines
Every module runs on one or more of these
V
Voice
4 modules depend on it
M
Messaging
2 modules depend on it
S
Scanning
9 modules depend on it
P
Platform
19 modules depend on it
G
Generation
2 modules depend on it