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Growth Pilot

AI growth team · India

Growth · Content engine

Content engine

Themes come from enterprise and GCC conversations, drafts run across Meta, Google and WhatsApp Business, and nothing reaches a channel without a person approving it.

Live

Themes tracked

36

Ranked by volume and rate of change

Drafts this quarter

60

Across Meta, Google and WhatsApp Business

Approved for publishing

39

Human approved

Published unapproved

0 unapproved

A standing control

What enterprise and GCC occupiers actually asked

Mentions across every module, anonymised at source

Fit-out timeline certainty398 · steady
State incentive comparison176 · +58%
Managed office vs conventional lease158 · +21%
Expansion headroom in-centre114 · +9%
Parking and commute89 · steady

House rubric

Average score across drafts this quarter

Hook construction84%

First three seconds or first line carries a specific claim

Retention structure78%

A reason to stay at every quarter of the asset

Format discipline91%

Length, aspect and pacing correct for the channel

Evidence density73%

Named figures rather than adjectives

Brand fidelity96%

Marks, palette and voice as specified

Approval queue

Every asset scored against the rubric before a person signs it off

AssetThemeOwnerRubric scoreState
Meta reel · What a 14-week fit-out actually looks likeFit-out timeline certaintyBrand88Approved
Google carousel · State incentives, eight states comparedState incentive comparisonBrand82Approved
WhatsApp sequence · Managed office against a conventional leaseManaged office vs conventional leaseBrand71In review
Landing page · Expansion headroom on the same floorExpansion headroomStudio64Redraft
Meta video · A day inside an Outer Ring Road centreExperienceStudio79In review

Competitor publishing

Named operator set, scored across paid channels and measured response

IndiQube58 assets · 3.0% response
Smartworks41 assets · 2.3%
Awfis36 assets · 1.8%
Table Space21 assets · 1.1%

Controls

Applied to every asset without exception

  • No asset publishes without human approval.
  • No client is identifiable from any published output.
  • Transcripts are aggregated and anonymised at source, before they reach the engine.
  • Theme reporting feeds Meta and Google campaigns, WhatsApp Business sequences and city and micro-market landing pages.

How the engine works

Conversation to approved asset

01

Read the conversations

Transcripts across every module aggregated and anonymised at source into ranked themes.

02

Score the market

Competitor publishing tracked across a named operator set and scored on format and response.

03

Draft to the rubric

Assets drafted against a house rubric covering hook, retention, format, evidence and brand.

04

Approve, then publish

Nothing publishes without human approval, and no client is identifiable in any output.