Growth · Content engine
Content engine
Themes come from enterprise and GCC conversations, drafts run across Meta, Google and WhatsApp Business, and nothing reaches a channel without a person approving it.
Themes tracked
36
Ranked by volume and rate of change
Drafts this quarter
60
Across Meta, Google and WhatsApp Business
Approved for publishing
39
Human approved
Published unapproved
0 unapproved
A standing control
What enterprise and GCC occupiers actually asked
Mentions across every module, anonymised at source
House rubric
Average score across drafts this quarter
First three seconds or first line carries a specific claim
A reason to stay at every quarter of the asset
Length, aspect and pacing correct for the channel
Named figures rather than adjectives
Marks, palette and voice as specified
Approval queue
Every asset scored against the rubric before a person signs it off
| Asset | Theme | Owner | Rubric score | State |
|---|---|---|---|---|
| Meta reel · What a 14-week fit-out actually looks like | Fit-out timeline certainty | Brand | 88 | Approved |
| Google carousel · State incentives, eight states compared | State incentive comparison | Brand | 82 | Approved |
| WhatsApp sequence · Managed office against a conventional lease | Managed office vs conventional lease | Brand | 71 | In review |
| Landing page · Expansion headroom on the same floor | Expansion headroom | Studio | 64 | Redraft |
| Meta video · A day inside an Outer Ring Road centre | Experience | Studio | 79 | In review |
Competitor publishing
Named operator set, scored across paid channels and measured response
Controls
Applied to every asset without exception
- No asset publishes without human approval.
- No client is identifiable from any published output.
- Transcripts are aggregated and anonymised at source, before they reach the engine.
- Theme reporting feeds Meta and Google campaigns, WhatsApp Business sequences and city and micro-market landing pages.
How the engine works
Conversation to approved asset
Read the conversations
Transcripts across every module aggregated and anonymised at source into ranked themes.
Score the market
Competitor publishing tracked across a named operator set and scored on format and response.
Draft to the rubric
Assets drafted against a house rubric covering hook, retention, format, evidence and brand.
Approve, then publish
Nothing publishes without human approval, and no client is identifiable in any output.
