Commercials · 02
Portfolio composition
A centre opened last quarter and a centre at roughly 90 percent occupancy have nothing in common operationally. A single uplift claim applied across all 68 centres would not survive review. Modules are assigned by cohort.
Cohort one
Ramping
Opened inside eighteen months, still filling. The job is demand: find it, reach it first, convert it.
What is at stake
Each month of earlier lease-up on an average centre is roughly ₹2.58 Cr of revenue arriving sooner, a pilot assumption on the disclosed average centre size.
Cohort two
Stabilising
Past the ramp but earning less per square foot than a comparable centre. The job is closing that gap.
What is at stake
A centre running ₹35 per sq ft per month below its comparable is losing about ₹4.7 Cr a year, every year of the lease, a pilot assumption.
Cohort three
Mature
At or near 90 percent, reported. There is nothing left to fill. The job is holding the book and growing inside it.
What is at stake
Renewals and expansion inside existing enterprise members, which hold the majority of desks across the estate.
Which modules serve which cohort
A filled circle means the module does real work for that cohort. A half circle means it runs but the value is secondary. An empty circle means the module is not enabled for that cohort.
| Module | Business line | Ramping | Stabilising | Mature |
|---|---|---|---|---|
| 01 Demand map | Demand and leasing | |||
| 02 Signal radar | Demand and leasing | |||
| 03 Call desk | Demand and leasing | |||
| 04 Lead register and handover | Demand and leasing | |||
| 05 Cohorts and campaigns | Marketing | |||
| 06 Demand intelligence | Marketing | |||
| 07 Channel performance | Marketing | |||
| 08 Content and market voice | Marketing | |||
| 09 Renewal gap | Client retention and growth | |||
| 10 Expansion radar | Client retention and growth | |||
| 11 Attach and yield | Client retention and growth | |||
| 12 Portfolio position | Real estate and expansion | |||
| 13 Forward occupancy | Real estate and expansion | |||
| 14 Yield gap | Real estate and expansion | |||
| 15 Supply scan | Real estate and expansion | |||
| 16 Global and GCC origination desk | Global accounts and GCC entry | |||
| 17 India entry advisory | Global accounts and GCC entry | |||
| 18 Crossover desk | Global accounts and GCC entry | |||
| 19 Definitions, assumptions and limits | Method |
The fee is single and flat across the estate. The cohort mapping shows coverage, and sets up the month six scope review as centres graduate from one cohort to the next.
Cohort split, pending confirmation
Ramping centres
Opened inside eighteen months
14
Stabilising centres
Filled, below comparable yield
18
Mature centres
At or near 90 percent, reported
36