Demand · 10
Broker and channel
A broker with three operators to place a client with will place them where the first credible answer arrives. That is a service level, it is measurable, and today nobody measures it.
Channel enquiries
1,324
Last 30 days, Bengaluru
Desks filled via channel
1,956
Across IPC, local and portal
Slowest channel
22m 40s
Aggregator portals, lowest win rate in the set
Fastest channel
2m 51s
Propel Workspaces, highest win rate
Channel performance
| Channel | Type | Enquiries | First response | Tours | Desks filled | Win rate | Commission |
|---|---|---|---|---|---|---|---|
| JLL India | IPC | 186 | 4m 12s | 64 | 412 | 34% | ₹1.9 cr |
| CBRE | IPC | 164 | 6m 48s | 51 | 338 | 31% | ₹1.6 cr |
| Cushman & Wakefield | IPC | 121 | 9m 04s | 38 | 224 | 31% | ₹1.1 cr |
| Knight Frank | IPC | 94 | 11m 22s | 28 | 161 | 30% | ₹0.8 cr |
| Propel Workspaces | Local | 142 | 2m 51s | 58 | 286 | 41% | ₹1.3 cr |
| Deskhunt | Local | 118 | 3m 34s | 44 | 198 | 37% | ₹0.9 cr |
| Workspace Wallah | Local | 87 | 8m 16s | 22 | 96 | 25% | ₹0.4 cr |
| Aggregator portals | Portal | 412 | 22m 40s | 68 | 241 | 16% | ₹1.1 cr |
The correlation on this screen
Order the table by first response and it very nearly orders itself by win rate. Propel Workspaces answers in under three minutes and converts at 41 per cent. Aggregator portals answer in twenty two minutes and convert at 16 per cent, on more than double the enquiry volume. 412 portal enquiries at a 25 point lower win rate is roughly 100 desks a month that were paid for and lost to a queue rather than to a competitor. Correlation is not proof, and portal traffic is lower intent to begin with, which is exactly why the pilot is designed to test it rather than assert it.
What the layer changes here
Broker enquiries arrive at every hour and ask a narrow, answerable set of questions: what is available, at what rate, when can we tour. All three are lookups against live inventory and the approved rate card. A broker who gets an answer in ninety seconds, at eleven at night, with named suites and dates, brings the next client back to the same place. This is the least glamorous module in the console and probably the fastest to prove.