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Growth Pilot

AI growth team · India

Occupancy · 03

City and micro-market

Occupancy is a portfolio number but it is decided street by street. A team looking in one micro-market will not take another, and an empty desk in the wrong one is not inventory, it is a cost line.

Micro-markets loaded

40

1,33,600 desks across 8 cities

Requirements unserved

7,043

Across all micro-markets

Weakest micro-market

74.3%

Connaught Place

Empty desks worth

₹35.9 cr

Illustrative, at list rate

Bengaluru, by micro-market

31 centres · 54,200 desks · 86.4% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
CBD48,15087.6%₹24,80029913661%
Indiranagar35,30083.2%₹23,10030812753%
Koramangala34,10085.3%₹21,5008127548%
HSR Layout35,50088.5%₹19,20011421247%
Outer Ring Road34,55085.9%₹20,40024814248%
Sarjapur Road33,75084.7%₹18,10016516040%
Whitefield35,00088.6%₹17,60011417952%
Hebbal34,95086.9%₹19,80032022943%
Yeshwanthpur36,30085.0%₹16,9003110240%
Electronic City36,60083.3%₹15,80016416657%

Mumbai, by micro-market

12 centres · 21,400 desks · 84.1% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
Bandra Kurla Complex24,15083.3%₹32,4002294754%
Lower Parel23,85079.0%₹29,80031111857%
Andheri East23,40087.3%₹24,60019125951%
Powai23,25086.2%₹22,9003415859%
Goregaon22,75083.3%₹21,70016913350%
Navi Mumbai24,00084.8%₹17,40016713761%

Pune, by micro-market

8 centres · 13,800 desks · 87.2% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
Kharadi23,55086.7%₹19,6005111957%
Hinjawadi23,70086.9%₹16,8006022944%
Baner22,75080.0%₹18,4003277442%
Viman Nagar12,20087.9%₹19,10026528152%
Magarpatta11,60085.3%₹18,7006914158%

Gurugram, by micro-market

7 centres · 12,900 desks · 83.4% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
DLF Cyber City24,40084.3%₹29,60027719360%
Golf Course Road23,20077.1%₹27,40023510651%
Golf Course Extension12,55083.7%₹22,80022521343%
Udyog Vihar11,50084.9%₹21,90013014957%
Sohna Road11,25080.6%₹19,400639157%

Delhi, by micro-market

6 centres · 10,100 desks · 82.6% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
Aerocity23,25087.4%₹31,20019112360%
Nehru Place23,00082.7%₹24,80019828646%
Connaught Place12,45074.3%₹33,60029516649%
Okhla and Jasola11,40080.1%₹20,60020624061%

Hyderabad, by micro-market

5 centres · 9,600 desks · 88.1% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
HITEC City24,05084.1%₹21,80014128645%
Gachibowli11,90087.7%₹20,60010824247%
Financial District11,55084.9%₹19,70013818663%
Banjara Hills12,10082.9%₹23,4002089859%

Noida, by micro-market

4 centres · 7,300 desks · 80.2% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
Sector 6224,20077.7%₹17,90016625057%
Film City and Sector 16A11,10077.2%₹19,2006219241%
Sector 14212,00077.6%₹15,60017124764%

Chennai, by micro-market

3 centres · 4,300 desks · 79.4% occupied

Micro-marketCentresDesksOccupancyRate/deskUnservedCompetitor raisedWin rate
Guindy11,50074.4%₹18,9001158153%
OMR Perungudi11,45084.0%₹17,2009414347%
Nungambakkam11,35079.7%₹22,60030326951%

The comparison that matters

Empty desks versus unserved demand

Empty desks and unserved demand can sit in the same postcode and never meet. Most unserved requirements above thirty seats need contiguous space, and a portfolio can hold hundreds of empty desks scattered across four floors while turning away a single forty seat requirement. The map is coloured so that this is visible rather than averaged away, and it is the reason the unserved lens and the occupancy lens rarely agree.

Why rate is a lens

Occupancy without price is not a performance number

A central micro-market at 91 per cent and ₹25,000 is a different result from a peripheral one at 78 per cent and ₹15,800, and the second is not obviously the worse decision. Switching the lens to rate is the check on anyone who proposes to fix occupancy by discounting, which is the cheapest thing to do and the most expensive thing to have done.

Demo dataFigures on this screen are illustrative, from a deterministic model, for walkthrough purposes only.