Demand · 07
Demand intelligence
Every call produces a reason, and reasons aggregate into something a market report cannot give you: priced, dated, named evidence about demand you could not serve.
Conversations analysed
10,690
Last 30 days, Bengaluru cluster
Live requirements unserved
7,043
Could not be filled from current inventory
Competitors named
999
Across all conversations
Weighted win rate
53%
Where a competitor was explicitly named
Why a live requirement did not convert
No availability in the right micro-market
Expansion pipeline evidence
Rate per desk
Incentive or tenure trade
Move-in date mismatch
Callback timed to notice period
Lock-in and notice terms
Commercial policy
Parking ratio
Centre level fix
Stayed with incumbent landlord
Nurture at next expiry
Note the top line
The largest single loss reason is not price. It is not having the right space in the right micro-market, which is a capital allocation signal rather than a sales problem. Twenty eight per cent of lost live requirements is the strongest argument in this console for where the next centre goes.
Unserved demand, by micro-market
Operators raised in comparison
| Operator | Raised | We won | Where |
|---|---|---|---|
| Table Space | 284 | 47% | ORR and Sarjapur Road |
| Awfis | 241 | 58% | HSR and Electronic City |
| IndiQube | 186 | 52% | Whitefield and Hebbal |
| Smartworks | 118 | 44% | ORR |
| BHIVE | 96 | 63% | Koramangala and HSR |
| 315Work Avenue | 74 | 61% | CBD and Indiranagar |
The point of this screen
1,238 live requirements in Bengaluru could not be served from current inventory.
Concentrated in Whitefield and Sarjapur Road, with a stated desk count, a stated move-in window and a stated rate tolerance against each one. That is demand evidence for the expansion committee that arrives dated and priced, rather than a market report that arrives quarterly and agrees with whatever was already decided.