Workspace · Pilot Brief
Pilot Brief
What the WeWork India growth AI pilot covers — the agent team, scope, success metrics, connected data sources and rollout plan.
What this pilot covers
A 10-agent AI growth team runs end-to-end across WeWork India's enquiry funnel — from the moment a lead lands on a website form or ad, through voice qualification, enrichment, CRM sync, marketing content and ad spend optimisation — across Bengaluru, Mumbai, Gurugram, Hyderabad and Noida centres.
The 10 agents
Live and beta agents in this pilot
Enrichment Agent
liveEnriches every enquiry with firmographics and intent signals
1,284 runs · 96% success rate
Aiera Voice
liveCalls new enquiries within 60 seconds and qualifies seats, timeline, budget
942 runs · 91% success rate
Call Analyst
liveSummarises calls, scores intent and extracts objections
942 runs · 94% success rate
WhatsApp Agent
liveRuns follow-up sequences and tour confirmations
2,310 runs · 88% success rate
Pipeline Agent
liveMoves deals across stages and flags stalled opportunities
611 runs · 92% success rate
CRM Sync
liveTwo-way sync with Salesforce records and activities
1,120 runs · 99% success rate
Insight Agent
liveClusters objections and demand patterns across conversations
148 runs · 90% success rate
Aiera Sense
liveTracks competitors, brand mentions and market signals
320 runs · 87% success rate
Marketing Agent
betaDrafts location-specific ads, reels and WhatsApp copy
205 runs · 85% success rate
Spend Agent
betaReallocates ad budget against seat value, not lead count
96 runs · 89% success rate
Renewal Agent
liveCalls every account inside its renewal window and records stated intent
418 runs · 93% success rate
Tour Agent
liveBooks, confirms and recovers no-show tours across all centres
786 runs · 90% success rate
Compliance Agent
liveDND scrub, calling window enforcement and consent logging before every dial
3,140 runs · 100% success rate
Occupancy Agent
liveForecasts 30 and 90 day occupancy per centre and raises alerts
512 runs · 88% success rate
Broker Agent
betaTracks broker-sourced enquiries, response times and channel quality
274 runs · 86% success rate
Concierge Agent
liveHandles member requests over WhatsApp and routes tickets to community teams
4,120 runs · 94% success rate
Trigger Agent
betaWatches funding, filings, hiring and lease expiries to create demand before enquiries
342 runs · 79% success rate
Pricing Agent
betaRecommends per-centre floor prices from realised rate and headroom
188 runs · 84% success rate
Scope
- All new enquiries across five cities and eight WeWork India centres
- Voice, WhatsApp and website chat channels
- Paid marketing on Meta, Google Search and LinkedIn
- CRM sync limited to Salesforce for the pilot duration
Success metrics
- Cost per lead (CPL): blended and per-platform
- Tour rate: enquiry-to-tour conversion
- Seat value: ₹ pipeline value per seat, not just lead count
- Response time: minutes from enquiry to first AI contact
Data sources connected in the pilot
- Website enquiry forms and chat widget
- Meta, Google Search and LinkedIn ad platforms
- Voice AI call recordings and transcripts (Aiera)
- Salesforce CRM (leads, opportunities, stages)
- WhatsApp Business API conversation threads
- Broker referral network and walk-in registers
- Public market reports, hiring data and news signals
30 / 60 / 90-day rollout plan
Day 0–30
Foundation
- • Connect enquiry sources, CRM and WhatsApp into one pipeline
- • Deploy Aiera Voice and Enrichment Agent on all new enquiries
- • Baseline CPL, tour rate and response time across cities
Day 31–60
Optimise
- • Turn Insight Agent findings into campaign briefs and coaching updates
- • Launch Meta Analyzer verdicts to reallocate ad-set budget weekly
- • Roll out Aiera Sense competitor and market monitoring
Day 61–90
Scale
- • Expand phased-ramp and inclusive-value playbooks to all cities
- • Automate same-day proposal generation to close the tour-to-proposal gap
- • Review seat-value-per-rupee across channels and lock in next-quarter budget
All figures shown throughout this pilot — leads, calls, spend, CPL, sentiment and agent metrics — are illustrative demo data for evaluation purposes and do not reflect live WeWork India business numbers.